Ministry
Of Culutre
In Abbazia
Spearheaded a year-long cultural and artistic project for the Ministry of Culture at the historic Abbazia building in the heart of Venice. In partnership with the Diriyah Biennale Foundation, the exhibition curated and showcased contemporary artworks and cultural artifacts by Saudi artists. The project served as a profound global bridge, introducing rich Saudi culture and artistic narratives to an international audience in one of Europe’s historic cultural hubs.
Creative Direction & Core Responsibilities:
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Project Leadership: Directed all exhibitions and cultural activations throughout a year-long engagement in Italy, spanning both visual and artistic domains.
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Stakeholder & Team Management: Orchestrated communications with strategic partners and execution teams while leading the creative team in Italy.
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Quality Assurance: Maintained rigorous standards of creative excellence and artistic output across all project deliverables.
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Visual Concept & Execution: Conceived the foundational visual concept and ensured its optimal, seamless implementation throughout the project lifecycle.