Alawwal Font Brand Guideline

Concept

The visual identity was inspired by centuries-old fossils and archaeological artifacts discovered across the Kingdom of Saudi Arabia, reflecting a deep-rooted and culturally rich heritage. The brand system was meticulously designed to harmonize with the structural framework and organic flow of Al-Khatt Al-Awwal.

Creative Scope & Core Responsibilities:

Creative Conceptualization: Formulated the primary artistic vision and visual identity concept from the ground up.
Script & Type Design: Designed the artistic visual identity and structural framework for the calligraphic script.
Brand Guidelines: Authored and designed the comprehensive visual identity manual to ensure seamless and standardized brand application.