National Cultural Awards (6th Edition)
Spearheaded the brand identity evolution and visual reconceptualization for the 6th edition of the National Cultural Awards. Developed a unique design concept rooted in the diverse landscapes and environment of the Kingdom of Saudi Arabia. The revamped identity artfully reflects the heritage and richness of national talent, bridging modern artistic expression with authentic cultural roots in alignment with the strategic objectives of the National Awards.
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Visual Concept & Phased Identity Design
Conceptualized and directed a visual identity inspired by the profound symbolism of the Saudi oasis. The brand experience was structured across three interconnected phases bridging environmental narrative with project milestones:
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Phase I (Announcement): Represented by "Sunrise," marking the inception and dawn of the cycle.
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Phase II (Nomination): Represented by "Sunset," symbolizing transition and evaluation.
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Phase III (Crowning / Gala): Represented by "Midnight," where the trophy glows at the heart of the oasis, surrounded by blooming lavender and a starlit sky.
Emulating the essence of an oasis blooming in the middle of the desert, the visual narrative portrays national cultural talents as the life-giving source that brings vibrancy, splendor, and vitality to their surroundings.
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Creative Direction & Core Responsibilities:
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Creative Leadership: Acted as Creative Director, guiding and managing a diverse team of multi-disciplinary designers to maintain strict visual quality and concept fidelity.
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Concept Implementation: Ensured that the foundational "Oasis" narrative was seamlessly integrated across all deliverables and brand touchpoints.
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Multi-Platform Brand Presence: Supervised artistic assets and visual rollouts across digital platforms, social media, massive public screens, and outdoor advertising (OOH).
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VIP & Event Collateral: Directed the design of exclusive invitations, ceremonial VIP gifts, comprehensive video productions, and all visual collateral.
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Ceremonial Direction: Spearheaded the overarching artistic and visual direction for the grand closing ceremony, creating a cohesive and immersive brand experience.
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3D elements
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04
Outdoor Design
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