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Year of Coffee" Global Grand Finale Campaign
Designed and executed the grand finale campaign for the "Year of Coffee" initiative, showcased across major international hubs including New York, London, Rome, and various European cities under the theme "Saudi Coffee Around the World."
Visual Direction
Conceived and produced the entire campaign by seamlessly blending realistic imagery, illustration, and interactive design elements. The visual narrative powerfully reflected the core identity of Saudi coffee and celebrated the rich cultural diversity of the Kingdom on a global scale.
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