Directed
Projects
A curated collection of cultural and strategic initiatives where I served as Creative Director, overseeing the artistic and visual direction of major exhibitions, campaigns, and national programs from conception to execution.
Spearheaded the creative and artistic direction for the 6th edition of the National Cultural Awards, a prestigious national initiative dedicated to honoring and celebrating exceptional cultural achievements and contributions across various sectors.
Led the creative and cultural program hosted at the historic Abbazia building in Venice, featuring immersive cultural activations designed to showcase and introduce Saudi heritage, arts, and contemporary culture to an international audience.
Directed the international presentation and visibility of the Saudi Ministry of Culture, ensuring a cohesive visual identity and an immersive cultural experience.
