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Selected
Design Works

A curated collection of selected works showcasing hands-on design execution, conceptual visual development, and tailored brand strategies. Every visual identity and artistic concept presented in this section has been personally designed and brought to life, seamlessly aligned with the strategic roadmap and goals of each project.

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01

A nationwide initiative led by the Ministry of Culture celebrating the Kingdom's Year of Handicrafts 2025, dedicated to highlighting, activating, and raising awareness about the profound significance and enduring heritage of traditional crafts.

02

A culturally resonant national initiative celebrating Saudi heritage, traditions, and cultural expressions throughout the holy month of Ramadan, translating authentic local customs into a contemporary visual and experiential narrative.

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03

A comprehensive international campaign celebrating the culmination of the Year of Saudi Coffee, showcasing the cultural heritage, traditions, and deep-rooted hospitality of Saudi coffee on a global scale.

04

A nationwide initiative by the Ministry of Culture celebrating the Kingdom's Year of Arabic Poetry 2023 dedicated to activating its profound impact, raising awareness of its heritage, and highlighting its foundational role in our rich cultural identity.

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05

Designed the comprehensive brand identity guidelines for the design and launch of the "Al-Khatt Al-Awwal" initiative, establishing a cohesive visual framework and standards for its implementation.

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